conversation #1 — consumer behavior
Consumer behavior is increasingly being shaped by the trend toward individualization and sustainable development. How should we respond to this trend?
Chris Hillman of Melitta North America and Kai Dornbusch of Cofresco are pursuing similar strategies in this regard – despite very different product ranges.
»This promise of quality must be combined with the fulfillment of sustainability requirements.«
»The pandemic has greatly increased the level of interest in sustainability and sustainable products.«
