Coffee is booming in China: consumption is growing faster than anywhere else in the world right now. Annual growth rates of between 16 and 20 percent – according to various studies for the years 2017 to 2021 – speak for themselves. Over the past ten years or so, more and more cafés have been opening, more and more coffee is being bought, and more and more coffeemakers are being used at home.

Coffee is particularly popular among the younger population: stopping at the coffee shop on the way to the office and taking a coffee break at work – especially in the office towers of major Chinese cities – have become a treasured part of everyday life for many Chinese employees. At the same time, there is growing demand for higher-quality coffees and special coffee creations.

This contrasts with coffee consumption at home. Although more and more coffee is being drunk at home these days, it is mainly instant coffee. However, the pour-over method is growing in popularity due to its low cost, the fact that it can be easily adapted to individual preferences, and the fact that it follows a ritual and thus creates a special moment.

The strong growth in coffee consumption in China is expected to continue in the coming years – driven by innovations and products tailored specifically to the needs of the Chinese market. Trends such as cold-brew coffee and americano have already won many fans, and it is only a matter of time before other specialties achieve a similar breakthrough.