Innovation

New ideas are what made the Melitta Group great. Which is why innovation is still one of the most important prerequisites for its long-term success.

The Group’s various operating divisions are responsible for innovation in their core business fields. They are committed to the perpetual development of their products, product lines, and processes, and actively promote innovation at the operational level. In the fiscal year 2025, these innovations ranged from new cold and concentrated coffee concepts for North America, to the expansion of local coffee portfolios in China, as well as new product lines such as the Avoury^® Body & Mind range.

The operating divisions are supported by a corporate-level team that analyzes future trends, shares innovation expertise, advises on the development of new business opportunities, and establishes new business fields. It is also responsible for investments in innovative start-ups. In 2025, highlights included a foresight project to develop new business ideas together with

Cofresco, workshops and networking events to strengthen innovation skills, an analysis of future consumer trends in the coffee market, and an increased stake in the start-up Loffee. In addition, the team has been offering bespoke innovation workshops and keynote presentations to other companies under the comorrow by Melitta Group^® brand since 2025.

Finally, the Melitta Group’s 10X Innovation incubator develops ideas for products and business models that go beyond its current core business. This portfolio also includes the LIV NATURAL^® brand.