Electrical appliances have become an indispensable part of our everyday lives. Not only do they help us to save time and make our lives more convenient, they also contribute to a higher quality of life. Demand for electrical appliances is therefore constantly growing. At the same time, innovation cycles are becoming shorter and shorter.
The challenges with regard to sustainability are mainly in the areas of production, usage, and recycling. After all, electrical appliances not only consume energy, but also contribute to the emission of greenhouse gases during their production. Moreover, the useful life and reparability of the appliance, as well as the recyclability of the materials used, have an impact on the level of environmental pollution. Electrical appliances often contain harmful substances that can affect health and the environment if they are not disposed of properly.
In order to meet these challenges, we are completely reorganizing our supply chains – from the extraction of raw materials to production and distribution, as well as repair and disposal. Our goal is a transparent, circular and climate-friendly value chain that will result in energy-efficient and recyclable electrical appliances.
Our aim is to be a pioneer in the development and rollout of future-compliant electrical appliances. Drawing on our many years of experience in the development of high-quality electrical appliances, we want to provide our customers with products that set standards – not only in terms of their usability, but also when it comes to maintenance, repair and the availability of spare parts. This also includes minimizing energy consumption and offering innovative models such as leasing or renting. Our product development tool “MISSION eco & care” helps our customers make informed decisions about sustainable products. Developed in collaboration with external experts, the system analyzes products in terms of their production (e.g., materials used, resources consumed, packaging), their usage (e.g., energy efficiency, product safety, service life) and their end of life (e.g., recyclability of product and product packaging).
