The paper and pulp industry faces numerous challenges. It is one of the largest industrial emitters of greenhouse gases. Moreover, huge quantities of water and chemicals are required to produce paper and pulp. The industry also has to deal with issues of waste management and recycling, as well as climate change, declining biodiversity, and a long-standing focus on monocultures.

In order to find solutions to these challenges, we are working with our partners to establish regenerative forestry. Our aim is to procure our pulp exclusively from recycled or sustainably managed sources by 2025. In addition, our pulp-based products are to undergo material recycling at the end of their useful life or biodegrade fully in the natural world.

We are therefore committed to using climate-neutral, resource-efficient pulp and paper products. This not only means procuring certified pulp, but also manufacturing our paper products in a resource-efficient manner. We are developing technologies and processes to improve the energy efficiency of our production processes, to switch to renewable energies, and to further reduce our water consumption. Even though we already source a high proportion of certified pulp (99.7 percent), it is essential that we continue to develop our processes in order to meet national and regional forestry standards. This is the only way we can ensure the protection and preservation of the world’s forests, biodiversity, and the sequestration of greenhouse gases in forests.