Melitta South America
PDF DownloadMelitta South America offers a wide range of products for coffee enjoyment at home. These include various coffee blends, capsules, and instant coffees, as well as coffee preparation products such as filter papers. The operating division has four production facilities in Brazil: three coffee roasting plants and one paper mill. Melitta South America is one of the leading suppliers of coffee products in Brazil and the market leader for filter papers in South America under the Melitta® and Brigitta® brands.
Key Figures ’21
Sales in € thous.
2021
302,372
2020
240,576
Employees, full-time employees, annual average
2021
920
2020
919
Headquarters
São Paulo, Brazil
Managing Director
Marcelo Barbieri
Websites
www.melitta.com.br / www.cafebomjesus.com.br / www.celupa.com.br / www.cafebarao.com.br
Brands
Our positioning
The products offered by Melitta South America provide above-average quality, compelling consumer benefits, and frequent innovations. The coffee range is renowned for its outstanding flavors and offers a large selection of coffee blends catering to different tastes. The coffee filters produced by Melitta South America enable fast filtration while ensuring that all the coffee’s aromas can fully unfold.
Our strategy
Melitta South America’s strategy is geared toward achieving further growth in the coffee and coffee preparation segments. To this end, the operating division plans to strengthen brand awareness and its footprint in all relevant markets, inside and outside Brazil, while also stepping up its sales activities. In addition, the division will focus on regular product innovations and the systematic consideration of sustainability aspects with the aim of integrating sustainability into both its business model and the product range.
Market and business trends in 2021
Fiscal 2021 was a successful year for Melitta South America: as well as raising sales volumes and capturing further market share in the coffee segment, the operating division achieved record sales volumes in its filter paper business. The decisive factor for this positive development in both segments was the division’s enhanced market presence in several regions of Brazil. However, this positive development was slowed somewhat by the challenging economic conditions faced by the South American country as a result of the pandemic.
Outlook 2022
Melitta South America expects that the adverse economic environment in Brazil will continue to depress consumer spending in 2022. Despite these challenges, however, the operating division anticipates a further increase in sales volumes across all segments. In order to achieve this goal, the division will continue to expand the footprint of its brands, launch new products, and take steps to ensure its supply capability and product availability. Melitta South America will also focus on raising efficiency and improving cost management.
