Wolf PVG
PDF DownloadWolf PVG is a highly specialized systems supplier for all aspects of vacuum cleaning, industrial filter technology, and medical protective equipment. Its products include vacuum cleaner bags, vacuum cleaner nozzles, filters, and attachment flanges for vacuum cleaner bags. These products are developed and produced for both industrial clients and the operating division’s own end-user business. Under its core brands Swirl® and Worwo®, Wolf PVG markets vacuum cleaner bags, vacuum cleaner accessories, cordless bag vacuum clean-ers, and cleaning products for private households in Europe. In addition, the company produces high-quality meltblown and composite materials, for example for medical face masks and respirators.
Key Figures ’21
Sales in € thous.
2021
57,461
2020
61,202
Employees, full-time employees, annual average
2021
258
2020
257
Headquarters
Minden, Germany
Managing Director
Peter Aufdemkamp
Websites
www.wolf-pvg.de / www.swirl.de / www.worwo.com
Brands
Our positioning
Wolf PVG develops and manufactures products of the highest brand quality and boasts a high level of innovation and a wide spectrum of expertise. The extraordinary variety of products and vertical integration of the division provides a one-stop solution for its customers. From design to engineering, as well as tool and machine construction, to serial manufacturing, Wolf PVG offers a full range of services. The operating division is renowned for its high quality standards and its strict alignment with client and consumer needs.
Our strategy
In its core business of vacuum cleaner bags, Wolf PVG plans to maintain its leading position in the European core markets over the long term and to expand it in certain regions. The topics of brand management, digitalization, and sustainability all play an important role in these efforts. In order to counter the creeping decline in demand in this segment, new areas of expertise are to be developed and the business model placed on a broader footing. The first steps in this direction have been taken and further projects are currently being reviewed.
Market and business trends in 2021
Sales of vacuum cleaner bags were generally successful for both Wolf PVG and its Polish subsidiary Worwo in 2021. The B2B segment in particular performed very well in the past fiscal year. In the Benelux region, a new initiative for cordless vacuum cleaners with a new type of bag was launched in late 2021. By contrast, the private label business and the newly launched marketing of meltblown materials to European mask manufacturers fell short of expectations. Availability issues and massive price increases for raw materials proved challenging in 2021. The efficiency drive launched in 2019 with targeted investments in production was continued in 2021.
Outlook 2022
For the fiscal year 2022, Wolf PVG expects the stable development of its core business with vacuum cleaner bags under the Swirl®, HandyBag®, and Worwo® brands to continue. The operating division is planning to launch a new, even more sustainable generation of bags in this segment and will expand its range of special bags for robot vacuum cleaners. Further development is also planned for the new product segment of cordless battery-powered vacuum cleaners under the Swirl® Quinyo® brand. In the B2B segment, innovations are being implemented at both the product and production levels; this segment will also focus on the design of sustainable solutions. In the field of meltblown materials, the operating division plans to expand its business with European mask manufacturers and to tap new application fields in other industries.
