Melitta Europe – Sales Europe DivisionPDF Download
Melitta Europe – Sales Europe Division – is responsible for the sale of all Melitta Group consumer products in the region Europe, Middle East, and Africa (EMEA), with the exception of the German coffee business. The best-known brands marketed by this division include Melitta®, Cilia®, Toppits®, Albal®, BacoFoil®, handy bag®, and Swirl®.
Key Figures ’21
Sales in € thous.
Employees, full-time employees, annual average
The aim of Melitta Sales Europe is to jointly market the Melitta Group’s consumer products in order to raise their international market presence and achieve synergy effects for the entire Group. Outside of Germany, the operating division is represented by the various national subsidiaries (Austria, Belgium, the Czech Republic, France, the Netherlands, Poland, Spain, Sweden, Switzerland, and the UK) or by selected distributors. There are also sales activities in Denmark, Finland, Ireland, Norway, and Portugal.
The strategy of Melitta Sales Europe targets sustainable growth and the development of strong brands. The aim is to achieve market leadership by establishing a footprint in all relevant sales channels. As well as searching for new growth opportunities, the division strives to continuously optimize its processes. The focus here is on increasing efficiency and improving sustainability.
Market and business trends in 2021
Despite facing challenging conditions as a result of increased raw material prices and in some cases interrupted supply chains, Melitta Sales Europe succeeded in strengthening its position and setting new sales records in 2021. The strongest growth was achieved in the fully automatic coffee machine and filter coffee machine categories. In addition, numerous digitalization activities were developed, including the opening of new e-shops in Sweden, the Netherlands, and Denmark.
The current challenging conditions are likely to continue in the fiscal year 2022. Nevertheless, Melitta Sales Europe is confident that it will be able to maintain its successful development of the past few years. Its plans include new products in the field of sustainability. The operating division also intends to drive its internationalization and digitalization of the business. The aim is to once again expand market share in its various categories.