Melitta Europe – Coffee Preparation Division
PDF DownloadWith its claim “We enable coffee enjoyment”, the operating division Melitta Europe – Coffee Preparation Division – develops, produces, and markets top-quality products for coffee preparation in private households under the Melitta® brand. The range comprises products for preparing filter coffee, such as Melitta® filter papers, pour-over cones, filter coffeemakers, coffee grinders, and electric kettles, as well as fully automatic coffee machines for the preparation of coffee specialties at home.
Key figures' 22
Sales in € thous.
2022
192,482
2021
215,336
Employees, full-time employees, annual average
2022
584
2021
590
Headquarters
Minden, Germany
Managing Director
Katja Möller
Websites
www.melitta.de / www.melitta-momentum.com
Brand
Our positioning
The products and brands of Melitta Europe Coffee Preparation occupy leading positions, especially in the markets for filter coffee preparation. Melitta® filter papers have long stood for the ultimate in coffee enjoyment from AromaPor®-filtered coffee. Melitta® filter coffeemakers and Melitta® fully automatic coffee machines guarantee the perfect enjoyment experience with their high quality, intuitive use concepts, and modern, top-quality designs.
Our strategy
The operating division aims to strengthen its market positions with a strict focus on consumers and innovation, as well as a clear commitment to quality and sustainability. Melitta Europe Coffee Preparation plans to expand its position in the market for fully automatic coffee machines in the coming years. In the case of both filter coffee machines and Melitta® filter papers, the current market leadership is to be further expanded in Europe.
Market and business trends in 2022
The past fiscal year was dominated by various challenges for Melitta Europe Coffee Preparation: these included cost hikes for raw materials and energy, which in some cases necessitated significant price increases for retailers. In addition, the market for filter coffeemakers and fully automatic coffee machines in particular suffered from falling demand.
Outlook 2023
High energy prices and inflation are likely to have a strong impact on the performance of Melitta Europe Coffee Preparation once again in 2023. Nevertheless, the division will continue to pursue its strategy with the aid of its “Indulgence Campaign”. Melitta Europe Coffee Preparation expects slight growth in its core markets. The markets for filter coffeemakers and fully automatic coffee machines in particular are expected to perform better than in the previous year.
