Melitta Group Annual Report 2022


Flourished from a simple idea into a global enterprise by the power of a woman and her family.

Happy birthday, Melitta Bentz. Your vision to turn what was once considered a bothersome chore of preparing coffee into a pursuit of enjoyment has spread across the globe and will always inspire us. You created and encouraged entrepreneurship ahead of your time.

Nowadays Melitta is far more than a name or a business – she is our invisible power and guides us with her spirit. She has made us conviction champions, inspiring us to carry on her legacy.

The vibrations of her heartbeat carry us until today and further into the future.

her spirit guides us


Our world is evolving. We are on the way from a consumer society to a meaningful society. As an international group of companies, we are actively shaping a new economic system – for our future as a society and for our future as a company.


social business an integral part of our entrepreneurial activities

As a global company, we see ourselves as part of a global network, a global community. We regard ourselves neither as a charity nor as an exclusively traditional company, but as an impact-oriented company.

The concept of social business is both a logical consequence and an integral part of the ongoing development of our business model. We are fully aligned with and dependent on the social well-being of our stakeholders and the preservation of our habitat. Together with our partners, we are working hard to solve the world’s social and environmental problems and to improve the standard of living of all stakeholders so that long-term and fairly distributed prosperity, human dignity, and social justice can flourish.

Our aim is to link ecological and economic processes – also in developing and emerging nations – and to drive those technical innovation processes and infrastructures that deliver both positive environmental outcomes and economic benefits. In this way, we want to empower people to lead an affordable and dignified life.


we thrive on diversity, to co-create impact.

The expertise of our employees is our intellectual capital. Their ingenuity, adaptability, foresight, and creativity are the source of our individual and collective strength to shape the future – to create impact in every dimension.

Diversity is vitality. Vitality is the key

to tackling the most fundamental problems of our age. For us as a company, it requires an unprecedented level of collaboration – both within our own organization and across industries outside our own boundaries. This is the only way that the different approaches of various players can be harmonized in order to unfold their full impact.


is an ancient method and the only meaningful form of human interaction for transforming complex systems. The recognition of our mutual dependence and constant dialogue are essential for such far-reaching and trusting relationships to succeed. The way we work together will determine the success of the ecological transformation.

Learning and experience belong together.

As a diversely networked organization, we create space in which individuals can fully express their potential and work together collectively. This allows us to continuously generate and test new ideas. We see it as our duty to provide a fertile breeding ground for innovative learning, to encourage a wide range of experiences, and to share insights.

We want to educate and empower. We want to generate a networked culture of inspiration – a web of interlocking relationships, a living organism in which we grow and learn from each other: enabling us to unleash our individual and collective potential. For the best collective performance that allows vibrant futures to flourish.

100% regenerative value creation

We think in cycles.

We strive to achieve far-reaching and healthy economic activity as a prerequisite for a healthy planet. We want to help protect our natural habitat by developing 100% circular production processes and product cycles, and by driving economic activities that serve the well-being of both people and their environment.

We are committed to renewable energy sources, regenerative resource usage, and a circular economy in order to co-create a resilient, fair, and ecologically sound economic system. — A system based on promoting and sustaining the resilience of natural and social systems while at the same time providing fair access to capital, resources, and opportunities. This is the only way to meet the needs of society and the environment.

... so that living and working in an ecologically responsible way becomes a no-brainer for everyone.

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Back to the roots to create impact


fair recycled plastic to create impact


to create impact


to create impact

Our goal: the strict alignment of our value chain with the principles of a regenerative economy.

Ensuring that an ecologically meaningful way of living and working becomes a self-evident and collective reality.

We create a new quality of life, so that a healthy, lively and just world emerges for all of us.


driving innovation along the entire
coffee supply chain


A project for recycling waste in coffee production

A person pouring coffee into a cup A person with coffee beans in their hands

Coffee cultivation generates large quantities of organic waste. This is usually discarded – thus polluting the environment.

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Turning waste into a natural fertilizer

Organic waste being turned into natural fertilizer
A pile of fertilizer
Drying of coffee beans
A man harvesting coffee beans

In cooperation with the Hanns R. Neumann Foundation, the Brazilian university UFLA, and various coffee farms in Brazil, the Melitta Group has developed a process that turns organic waste into a natural fertilizer.

– The result: less waste, less artificial fertilizer, and more income for the coffee farms.

Find out more
A man grinding coffee beans
A man at a coffee plantation
A woman at a coffee plantation
A woman and a man are looking at the camera

» We look at our waste in a totally different way these days. We no longer treat it as a burden to be disposed of, but try to make use of what it can still offer us. «

Roberto Peixoto, owner of a coffee farm in the Minas Gerais region of Brazil

Profitability, yields and reduction of chemical fertilizer with natural fertilizer
Profitability, yields and reduction of chemical fertilizer with natural fertilizer
A man holding fertilizer

» It was a surprise for us to learn that we no longer need to throw away a large part of our waste, but can reuse it as fertilizer – we had no idea how many nutrients it still contains. «

Arlindo Camilo de Lelis – owner of a coffee farm in the Minas Gerais region of Brazil

A new way of dealing with waste – feeding resources into circular flows

Drying coffee beans
Two men at a coffee plantation
Fertilizer being pushed to a pile
A plant being fertilized

The aim: to establish the concept of a circular economy along the entire coffee supply chain – for the benefit of the environment, society, and every single one of us.

A man at coffee plantation
A woman with a cup of coffee
A coffee pot
A woman looking out of a window
A coffee plant with fruits


We are shaping the quality of life in order to create a healthy, vibrant, and fair world for everyone

– a world in which living and doing business in an ecologically sound and responsible manner becomes second nature for us all.

Initiative "Fair Recycled Plastics"


that benefits


A social business venture aimed at improving the working conditions of waste pickers

An indigenous woman Plastic particles on a hand

Prof. Muhammad Yunus:
“It is possible to establish a business that benefits the poor. Profit is merely a by-product, not the goal.”

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Garbage: not just a problem for the environment, but also for many people

Waste and a child
A man carrying a trash bag
Children and a woman wearing a mask and hair net
A waste disposal site

Bangalore is more often referred to as Garbage City than the Garden City – this is where the Melitta Group founded the recycling company "Vishuddh Recycle Pvt. Ltd.".

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A woman laughing at the camera
Architecture in India
Bags being piled
An Indian family

The aim: to turn plastic waste into high-quality recyclate – for a thriving economy, better living conditions, and a cleaner environment.

Close cooperation with non-profit organizations

Indian slums
Waste being sorted and a man at a chemical dosing tank
Jungle and a woman sitting in waste
Bags in a storehouse

“Vishuddh Recycle Pvt. Ltd.” procures waste from socially oriented waste management companies that provide decent working conditions for their waste pickers.

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Shredded plastic waste
A woman sorting waste

» People used to dump their garbage everywhere. – Today there are garbage trucks and waste is separated. «

A woman and a family from India
Children's drawings
School children and a child in the slums
Trees and a waste site

» Thanks to my work, I can send my children to school and even save for a house. «

A group of people sorting waste


We are shaping the quality of life in order to create a healthy, vibrant, and fair world for everyone

– a world in which living and doing business in an ecologically sound and responsible manner becomes second nature for us all.

Projekt "Back to the Roots"

coffee of the future
to create impact

Challenge. Coffee is regarded as the world’s second most important commodity, grown in over 70 countries and consumed by millions of people around the globe. In addition to its undeniable importance for the economy, coffee is cultivated in some of the most biodiverse ecosystems of our planet. As such, coffee farmers – and by extension, the entire coffee industry – face significant challenges. The complex implications of climate change and monocultures often negatively impact soil biodiversity and quality, and thus crop yields and the long-term sustainability of coffee production. The resulting volatility of green bean prices is a problem that threatens income security and thus also the livelihoods of coffee farmers – making coffee farming less attractive, especially for the younger generation.

Strategy. In order to secure the future of the coffee sector, we – and our partners – are constantly developing measures and ways to establish new systemic approaches and sustainable business models along the entire coffee value chain. Our main priority is the regeneration of the coffeegrowing regions.

Target > 2025 > 2030. The “Coffee of the Future” is processed, transported, and roasted in a climate-friendly way which also uses water sustainably. Coffee packaging is recyclable, made from recycled materials, and/or can be used multiple times. Our coffee machines will be in line with the circular economy and produced in an energyefficient way. They will enable coffee to be prepared in an energysaving fashion.

Impact. Wherever possible, the production of coffee helps to safeguard the future of local people and their environment, while providing all-round sustainable enjoyment for consumers.


We are shaping the quality of life in order to create a healthy, vibrant, and fair world for everyone

– a world in which living and doing business in an ecologically sound and responsible manner becomes second nature for us all.

PLASTIC of the future
to create impact

Challenge. Marine plastic and microplastics have far-reaching impacts on the environment and global ecosystems. The spread of plastic waste adversely affects both marine biodiversity and our food chain. We regard the need to develop effective collection, sorting and recycling systems as a global task – and we are working together with others to deliver solutions.

Strategy. We are convinced that wide-scale implementation of the circular economy principle can reduce the environmental impact of plastics. We are therefore systematically adopting a circular economy approach for our plastic product ranges and packaging, and reorganizing the production and recycling of plastics. In so doing, we are applying the “ReDesign – ReCycle – ReUse – ReDuce” principle. We are constantly improving the environmental properties of plastics and developing ecologically sound alternatives that are easily recyclable or reusable. Last but not least, we are actively engaging with other market players, initiatives, and scientific institutions in order to develop overarching collection and recycling systems – as well as the corresponding markets for recyclates – as quickly and effectively as possible.

Target > 2025 > 2030. Viewed holistically, plastics have a better ecological footprint for numerous applications than many other materials. Our ultimate goal is to offer only products that are made entirely from recycled or renewable raw materials in a climate- and resource-friendly way. They should be durable and 100% recyclable or, alternatively, be degradable in nature without causing pollution.

Impact. We are thus contributing to the global development and improvement of waste management systems and promoting the sustainable production and recycling of plastics. Awareness and education are not just part of the solution, but also our mission. This is the only way to secure procurement and distribution markets and to protect and regenerate our habitat.


We are shaping the quality of life in order to create a healthy, vibrant, and fair world for everyone

– a world in which living and doing business in an ecologically sound and responsible manner becomes second nature for us all.

pulp of the future
to create impact

Challenge. The increasing competition for the use of wood and pulp, as well as the damage to forests caused by climate change and the decrease in biodiversity, are major challenges for the pulp and paper industry. The traditional focus on monocultures of fast-growing tree species is a further problem, as these are more susceptible to pests and diseases and also adversely affect the natural habitats of other species. Moreover, as the world’s fifth largest energy consumer and third largest industrial emitter of greenhouse gases, the paper industry is responsible for about 5% of global carbon emissions.

Strategy. In order to counter these effects, we are working together with our partners to establish regenerative forest management. We procure our pulp from recycled or sustainably managed sources, with low impact on the climate and sustainable water use. At the end of its use, our pulp is recycled or biodegrades fully in the natural world.

Target > 2025 > 2035. We give priority to climate-neutral, resource-conserving pulp and paper products. In addition to the procurement of certified pulp, this also includes the resource-efficient production of our paper products. We are developing technologies and processes to convert our manufacturing processes to renewable energies.

Impact. Even though we already purchase a high percentage of certified pulp (99.3%), the continuous development of processes for national or regional forest management standards is essential for the protection and preservation of the world’s forest resources, as well as for biodiversity, and the sequestration of greenhouse gases in our forests.


We are shaping the quality of life in order to create a healthy, vibrant, and fair world for everyone

– a world in which living and doing business in an ecologically sound and responsible manner becomes second nature for us all.

electrical appliances of the future
to create impact

Challenge. The innovation cycles of electrical appliances are becoming ever shorter in order to meet the rising demand of our growing and technology-obsessed society. The lack of collection and recycling systems capable of handling the complexity of these devices leads to e-waste. Resource scarcity is the inevitable consequence of this linear waste management approach. Energy consumption during use and manufacture, as well as the reparability and recyclability of the materials used, are also indicators of the comparatively high environmental impact of many electrical appliances.

Strategy. In order to meet society’s need for sustainable development and protect our habitat, we are in the process of comprehensively transforming our supply chains (from raw material extraction, to production, distribution, and disposal): moving toward transparent, circular, and climate-friendly value creation of energyefficient and recyclable electrical appliances.

Target > 2025 > 2030. We want to be a pioneer for the development and rollout of sustainable electrical appliances. During the development of our devices, we reduce greenhouse gas emissions along the entire value chain – for example, by using renewable energies in production. By implementing effective collection and recycling systems and expanding our repair and service offerings, we can minimize waste and recover valuable components and materials.

Impact. Our “Mission Eco&Care” product development tool helps our customers make informed choices about sustainable products and consumption. By consciously purchasing durable and repairable products, we can all play a role in promoting the circular economy. This also enables new forms of consumption to emerge, such as rental models.


We are shaping the quality of life in order to create a healthy, vibrant, and fair world for everyone

– a world in which living and doing business in an ecologically sound and responsible manner becomes second nature for us all.