Primary areas of action
Our products and supply chains can be broken down into the following main areas of value creation: coffee and coffee cultivation; plastics and plastic products; paper and pulp; and electrical appliances.
We have developed future concepts for each of these areas of the value chain. As we believe that the shaping of our value creation areas provides the greatest leverage for contributing to sustainable development, they represent the primary areas of action for our sustainability engagement. When shaping these areas, we are guided by the three strategic dimensions of Regenerative Value Creation Economy, Work Culture, and Social Business and systematically integrate these dimensions into our planning and actions. Only by linking these three dimensions will we be able to successfully shape the necessary transformation together with other players in the respective sectors and beyond. We shall therefore refrain from presenting the individual dimensions separately here, but instead describe their interaction in the respective area of action.